﻿1
00:00:00,387 --> 00:00:03,093
Tonight,
television takes a look at itself.

2
00:00:03,160 --> 00:00:04,368
What's on the idiot box?

3
00:00:04,391 --> 00:00:07,198
It's only an idiot box
if an idiot is watching.

4
00:00:07,215 --> 00:00:09,156
I'll tell you about
the golden age of television.

5
00:00:09,179 --> 00:00:12,244
This period of time will be
looked upon as the platinum age.

6
00:00:12,267 --> 00:00:14,046
Our obligation is to entertain.

7
00:00:14,069 --> 00:00:17,016
And if we've left something to think about,
so much the better.

8
00:00:17,040 --> 00:00:18,866
Kunta.
Kunta Kinte.

9
00:00:18,889 --> 00:00:21,308
Television should not
just be entertainment.

10
00:00:21,332 --> 00:00:24,128
Charges were leveled at the
commercial television networks.

11
00:00:24,152 --> 00:00:27,345
Congress has no right
to interfere with the media.

12
00:00:27,364 --> 00:00:29,630
Well, excuse me!

13
00:00:29,654 --> 00:00:33,453
You have a responsibility to give
the audience what it tuned in to see.

14
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Sync, corrected by icephoenix
www.addic7ed.com

15
00:01:27,559 --> 00:01:30,154
The years of the '60s,
which end in a few hours,

16
00:01:30,177 --> 00:01:33,309
have a bad reputation
that is not entirely justified.

17
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Some things got worse,
obviously.

18
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But TV and other news coverage is better,
not worse.

19
00:01:38,923 --> 00:01:41,852
We simply developed more
demanding standards.

20
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When I think of TV,
I think of the '70s.

21
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What is this world coming to?

22
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The American public was
hungry for more.

23
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More was allowed that hadn't
been before.

24
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It was the last decade
where it was a campfire television,

25
00:02:00,061 --> 00:02:01,866
where there was one in the
living room.

26
00:02:01,890 --> 00:02:04,247
I want to watch an all black
show for a change.

27
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- Where're you going to find one?
- Here's one.

28
00:02:06,650 --> 00:02:10,420
The Los Angeles Lakers
against the Milwaukee Bucks.

29
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Young people were
interested in relevant things.

30
00:02:14,933 --> 00:02:17,353
And so television began
to reflect that.

31
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This is CBS.

32
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Really it was very simple.
You had three channels plus PBS.

33
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When the decade turned over into the '70s,
television was very rural.

34
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Hee haw!
<i>The Beverly Hillbillies</i>.

35
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CBS had <i>Beverly Hillbillies</i>,
<i>Green Acres</i>.

36
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<i>Petticoat Junction</i> and these kind of
rural fantasies of Mayberry-ism.

37
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The hillbilly shows were everywhere,
and then they weren't.

38
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Fred Silverman,
who was running programming at CBS, said

39
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we're going to get rid of the shows
that are the most highly rated

40
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and replace them with shows
that they thought

41
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would be more appealing
to that younger audience.

42
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It changed the face of television.

43
00:02:59,916 --> 00:03:02,071
My name is Norman Lear.

44
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Until 1971,
he was a very successful,

45
00:03:04,689 --> 00:03:07,378
if largely unheralded,
producer/writer in Hollywood.

46
00:03:07,918 --> 00:03:09,942
But then he burst upon
the public consciousness

47
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when he took on bigotry
with his <i>All in the Family</i>.

48
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Norman Lear and Bud Yorkin
created absolutely iconic shows.

49
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They revolutionized not only CBS,
but all of American television.

50
00:03:21,125 --> 00:03:26,240
Our world is coming crumbling down.
The goons are coming!

51
00:03:26,980 --> 00:03:30,813
To use language like that on TV
was just unheard of,

52
00:03:30,836 --> 00:03:33,020
but it really captured
a certain moment.

53
00:03:33,043 --> 00:03:36,217
Archie,
12% of the population is black.

54
00:03:36,241 --> 00:03:38,425
There should be a lot of
black families living out here.

55
00:03:38,448 --> 00:03:41,210
Yeah, this is only a beginning
but I think it's wonderful.

56
00:03:41,278 --> 00:03:43,194
Well let's see
how wonderful it is

57
00:03:43,218 --> 00:03:45,601
when the watermelon rinds
come flying out the window!

58
00:03:45,625 --> 00:03:48,337
It scared me when I first saw
<i>All in the Family</i>, a little bit.

59
00:03:48,355 --> 00:03:50,116
I thought, "they better be careful."

60
00:03:50,140 --> 00:03:54,429
There was no doubt in my mind
the American people were going to accept it.

61
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Do you have a quick answer for the people
who say the show reinforces bigotry?

62
00:03:58,830 --> 00:04:02,265
- That charge started from the beginning...
- Yes. My quick answer is no.

63
00:04:02,333 --> 00:04:05,582
Everybody was going to see something
they knew damn well was going on.

64
00:04:05,605 --> 00:04:07,049
Nothing that surprising.

65
00:04:07,067 --> 00:04:10,167
Edith, I'm out of toilet paper.

66
00:04:10,190 --> 00:04:12,630
No, we're not.
I bought some yesterday.

67
00:04:12,653 --> 00:04:15,256
It's in the closet in the kitchen.

68
00:04:15,280 --> 00:04:17,465
I ain't in the kitchen.

69
00:04:17,489 --> 00:04:18,499
Oh!

70
00:04:18,515 --> 00:04:21,238
Hearing a toilet flush
for the first time

71
00:04:21,261 --> 00:04:23,222
was a big deal
and made headlines.

72
00:04:24,771 --> 00:04:26,609
What's the country coming to anyhow?

73
00:04:26,632 --> 00:04:29,394
- What is it, Archie, bad news?
- What else?

74
00:04:29,418 --> 00:04:31,555
We get out of Vietnam or something?

75
00:04:31,578 --> 00:04:33,639
Don't be a wise guy, huh.

76
00:04:33,662 --> 00:04:35,534
I wasn't going to
play around with

77
00:04:35,558 --> 00:04:38,012
Mom dented the car,
how are we going to

78
00:04:38,035 --> 00:04:39,789
keep Dad from
finding out about it?

79
00:04:39,813 --> 00:04:43,547
Not when I see everything
that's going around in our country.

80
00:04:43,570 --> 00:04:46,814
Just because a guy is sensitive
and he's an intellectual

81
00:04:46,837 --> 00:04:48,927
and he wears glasses,
you make him out a queer.

82
00:04:48,950 --> 00:04:52,309
I never said a guy
who wears glasses is a queer.

83
00:04:52,327 --> 00:04:54,379
A guy who wears glasses
is a four-eyes.

84
00:04:54,403 --> 00:04:56,610
A guy who's a fag is a queer.

85
00:04:57,321 --> 00:05:00,792
<i>All in the Family</i> did something
really new for television.

86
00:05:00,816 --> 00:05:04,103
It put before the American public
Archie's friend

87
00:05:04,127 --> 00:05:07,099
who was very masculine
and who happened to be gay.

88
00:05:07,122 --> 00:05:08,849
How long you known me?

89
00:05:08,872 --> 00:05:11,452
- 10, 12 years?
- Yeah.

90
00:05:11,475 --> 00:05:13,835
In all that time,
did I ever mention a woman?

91
00:05:13,859 --> 00:05:15,440
Oh, come on, Steve.

92
00:05:16,385 --> 00:05:22,432
_

93
00:05:22,438 --> 00:05:27,375
_

94
00:05:27,398 --> 00:05:29,677
Nixon objecting to the show...

95
00:05:29,700 --> 00:05:32,155
Uh, that was a badge of honor.

96
00:05:32,222 --> 00:05:35,461
And it was really culturally on point.
Every time.

97
00:05:35,485 --> 00:05:37,348
For a sitcom,
that was unheard of.

98
00:05:37,371 --> 00:05:40,296
One, two, three!

99
00:05:40,870 --> 00:05:42,702
I wanted to do an episode

100
00:05:42,726 --> 00:05:46,359
where somebody could
give Archie what he'd earned.

101
00:05:46,383 --> 00:05:48,638
Shut up all of you!

102
00:05:48,705 --> 00:05:52,367
We created a character that
could really let him have it.

103
00:05:53,811 --> 00:05:55,255
Maude!

104
00:05:56,030 --> 00:05:57,852
I'm only here because of Edith.

105
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The fact that you happen to be here
with her is beyond my control.

106
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Like any other freak of nature.

107
00:06:04,460 --> 00:06:09,335
Before that show was off the air,
Fred Silverman was on the telephone with me

108
00:06:09,359 --> 00:06:11,919
saying,
"there's a show in that woman."

109
00:06:12,788 --> 00:06:14,479
Hello?

110
00:06:14,502 --> 00:06:17,771
No, this is not Mr. Findlay,
it's Mrs. Findlay.

111
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Yeah, Mr. Findlay has
a much higher voice.

112
00:06:21,120 --> 00:06:22,719
Now get your coat and come on!

113
00:06:22,742 --> 00:06:26,030
What makes you think you can
order me around like that, Henry?

114
00:06:26,054 --> 00:06:28,279
You're my wife.
That gives me the right!

115
00:06:28,303 --> 00:06:31,367
When he says "wife,"
he means "possession."

116
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So what, Maude? You told me
a hundred times you want to feel possessed.

117
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Walter Findlay,
I never said that standing up, and you know it.

118
00:06:38,791 --> 00:06:43,381
Norman Lear and Bud Yorkin really turned
the spinoff series into an artform.

119
00:06:43,405 --> 00:06:47,207
Norman Lear hates to hear it
called the "Lear Factory."

120
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All his series
come out of this building,

121
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allowing Lear to move
from show to show like a dervish.

122
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<i>Good Times</i> was like, "Holy smokes!
There's black people on TV!"

123
00:06:57,733 --> 00:07:01,492
There'd never been a complete
black family on TV before, with a father.

124
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What made it so unique
and universal is that

125
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we had the same problems
in our household,

126
00:07:06,728 --> 00:07:08,678
and we do not live in
the projects in Chicago.

127
00:07:08,689 --> 00:07:10,380
Dynomite!

128
00:07:10,787 --> 00:07:13,275
You want to worry your head about nothing,
go on and do it.

129
00:07:13,299 --> 00:07:17,334
We got $32 in the shoe box and I got
another $6 right here in my pocket.

130
00:07:17,358 --> 00:07:20,845
You worked all night
and all they paid you was $6?

131
00:07:20,868 --> 00:07:23,719
There were a lot of folks
who were not happy with the show.

132
00:07:24,318 --> 00:07:26,490
The Black Panthers were very upset.

133
00:07:26,513 --> 00:07:30,197
When Huey Newton came to see me,
the big complaint was

134
00:07:30,220 --> 00:07:33,660
"why can't we see a black man
that's doing better than that?"

135
00:07:35,615 --> 00:07:38,958
<i>The Jeffersons</i> had started as
neighbors of Archie Bunker.

136
00:07:38,981 --> 00:07:41,343
Don't call me "honky"!

137
00:07:41,954 --> 00:07:44,514
Why're you so sensitive
of of a sudden?

138
00:07:44,537 --> 00:07:46,318
How would you like it
if I called you "nigger"?

139
00:07:49,515 --> 00:07:51,374
He called me "nigger"!

140
00:07:51,397 --> 00:07:54,438
- That's no worse than "honky."
- You're right.

141
00:07:54,462 --> 00:07:56,787
Nothing's worse than "honky"
except being married to one.

142
00:07:56,812 --> 00:08:00,228
Norman Lear set the stage
for other shows in the '70s

143
00:08:00,240 --> 00:08:03,340
that just brought gravitas
to television.

144
00:08:03,751 --> 00:08:05,295
What're you staring at?

145
00:08:05,319 --> 00:08:09,256
I was just thinking I ought to bring
my neighbor's kids over here.

146
00:08:11,012 --> 00:08:12,681
This place is better than the zoo.

147
00:08:26,043 --> 00:08:31,993
On Saturday nights,
the CBS lineup in the early '70s was amazing.

148
00:08:32,804 --> 00:08:35,993
8:00, <i>All in the Family</i>.
8:30, <i>M*A*S*H</i>.

149
00:08:36,016 --> 00:08:40,920
9:00, <i>The Mary Tyler Moore Show</i>.
You had <i>The Bob Newhart Show</i>...

150
00:08:40,943 --> 00:08:44,891
And it ended with
<i>The Carol Burnett Variety Show</i> at 10:00

151
00:08:44,914 --> 00:08:47,533
They used to call it murderer's row.

152
00:08:47,556 --> 00:08:51,974
People had no DVRs, they had no VHS,
they had nothing with initials,

153
00:08:51,997 --> 00:08:55,250
so people would stay home
on Saturday nights.

154
00:08:55,273 --> 00:08:58,271
They wouldn't go to the movie.
They wouldn't go to restaurants.

155
00:08:58,295 --> 00:09:03,151
That may be the best night of
television in all of television history.

156
00:09:03,175 --> 00:09:05,021
Mary Tyler Moore was
a single woman

157
00:09:05,044 --> 00:09:08,790
working as an associate producer
on a nightly TV show.

158
00:09:08,813 --> 00:09:11,186
You know what?
You've got spunk.

159
00:09:11,198 --> 00:09:13,547
- Yeah.
- I hate spunk!

160
00:09:14,216 --> 00:09:16,858
There were a lot of young women
entering the workplace then.

161
00:09:16,881 --> 00:09:20,768
And for some of them,
Mary Tyler Moore was like a port of entry.

162
00:09:20,792 --> 00:09:23,942
- I'm doing as good a job as he did.
- Better!

163
00:09:23,965 --> 00:09:25,034
Better.

164
00:09:26,306 --> 00:09:30,182
- And I'm being paid less than he was because...?
- You're a woman.

165
00:09:30,205 --> 00:09:33,351
The television female
could be a hero.

166
00:09:33,374 --> 00:09:35,534
She could be the main event.

167
00:09:37,424 --> 00:09:38,571
Read it?

168
00:09:40,473 --> 00:09:41,706
All right.

169
00:09:42,352 --> 00:09:43,584
Out loud!

170
00:09:44,465 --> 00:09:47,884
The first script written by
Allan Burns and Jim Brooks

171
00:09:47,907 --> 00:09:51,070
had Mary coming to Minneapolis divorced.

172
00:09:51,094 --> 00:09:56,112
And well, very quickly CBS said,
no, no, no, no, no, no, no, no.

173
00:09:56,135 --> 00:09:59,958
At the beginning of the decade,
divorce was considered somewhat scandalous.

174
00:09:59,981 --> 00:10:00,968
Uh...

175
00:10:00,991 --> 00:10:02,696
She went on dates
with a lot of guys.

176
00:10:02,719 --> 00:10:04,307
But the guys
weren't really important.

177
00:10:04,330 --> 00:10:06,961
We seem to be hitting it off,
and I just thought...

178
00:10:06,984 --> 00:10:09,373
You just thought!

179
00:10:09,397 --> 00:10:12,074
She's not obsessed with
finding a husband.

180
00:10:12,097 --> 00:10:14,789
- Don't forget to take your pill.
- I won't.

181
00:10:14,812 --> 00:10:17,924
This was about people
coping with one another,

182
00:10:17,947 --> 00:10:20,690
and the workplace
was like a family.

183
00:10:20,758 --> 00:10:24,289
I told Ted to close
with the copy for Sue Ann.

184
00:10:25,322 --> 00:10:28,111
Oh my God!

185
00:10:28,709 --> 00:10:30,591
- What's wrong?
- I told the projectionist

186
00:10:30,614 --> 00:10:32,105
it was the other way around!

187
00:10:32,122 --> 00:10:34,330
Oh my God!

188
00:10:35,163 --> 00:10:39,237
Local pig farmers served notice today
that rising corn prices

189
00:10:39,260 --> 00:10:42,098
are forcing them to find other means
to feed their stock.

190
00:10:42,122 --> 00:10:44,023
Here's one pig.

191
00:10:45,150 --> 00:10:47,299
Just look at her gobble up that slop.

192
00:10:47,322 --> 00:10:50,469
Starting tomorrow,
we'll be presenting a new feature on WJM.

193
00:10:50,492 --> 00:10:52,934
Dining Out with Sue Ann Nivens.

194
00:10:53,814 --> 00:10:55,846
Once Jim Brooks said to me,

195
00:10:55,869 --> 00:10:59,896
"I know there's a world of comedy
in my wife's purse.

196
00:10:59,920 --> 00:11:01,364
"I just can't access it.

197
00:11:01,387 --> 00:11:03,870
We've got to find some female writers
for this show."

198
00:11:03,894 --> 00:11:06,829
- Did you crash the men's room?
- Of course not.

199
00:11:07,471 --> 00:11:09,274
I went as somebody's guest.

200
00:11:10,648 --> 00:11:12,597
Why do you think it's such a winner?

201
00:11:12,621 --> 00:11:14,730
I think because of the casting.

202
00:11:14,754 --> 00:11:16,656
And I think because of the writing.

203
00:11:16,680 --> 00:11:20,561
They've don't sacrifice the character
for the sake of a good joke.

204
00:11:21,332 --> 00:11:24,093
That effort to keep
the female sensibility

205
00:11:24,116 --> 00:11:26,312
is what made it
authentic and good.

206
00:11:26,335 --> 00:11:29,260
People would say
"you're just like me and my girlfriends."

207
00:11:29,283 --> 00:11:32,242
How can you gorge yourself like that
and stay so skinny?

208
00:11:32,266 --> 00:11:34,193
I'm going crazy with hunger.

209
00:11:34,205 --> 00:11:36,436
- Well eat something.
- I can't.

210
00:11:36,459 --> 00:11:38,033
I've got to lose 10 pounds by 8:30.

211
00:11:38,871 --> 00:11:41,689
Freddy Silverman,
head of the network at the time, said

212
00:11:41,713 --> 00:11:44,343
"Valerie, listen.
I'm going to spin you off."

213
00:11:44,367 --> 00:11:46,760
And I thought,
"oh my God, I'm fired."

214
00:11:46,784 --> 00:11:50,798
Because "spinoff" is a term
that was originated in the '70s.

215
00:11:50,822 --> 00:11:54,313
If we're going to start living together,
we've got to tell each other everything.

216
00:11:54,748 --> 00:11:57,031
Okay, Joe, I want to be married.

217
00:11:58,886 --> 00:12:04,671
Rhoda and Joe's wedding
became a huge national event.

218
00:12:04,694 --> 00:12:08,579
52 million people
tuned in to see that.

219
00:12:08,602 --> 00:12:11,990
Suddenly Rhoda is in a happy relationship
and they didn't know what to do with that.

220
00:12:12,013 --> 00:12:14,983
And then they had to have her
get divorced to try to reboot the show.

221
00:12:15,007 --> 00:12:17,675
Why did you marry me?
Just answer me that. Why did you marry me?

222
00:12:17,699 --> 00:12:19,879
- You made me marry you.
- I feel so funny.

223
00:12:19,902 --> 00:12:22,081
- Oh, come on.
- It's just a matter of trust.

224
00:12:23,596 --> 00:12:25,263
Oh, she's not going to do it.

225
00:12:25,709 --> 00:12:28,633
Doctor, where does that leave us,
and where do we go from here?

226
00:12:28,657 --> 00:12:32,069
That we'll have to discuss
in future sessions.

227
00:12:32,093 --> 00:12:35,228
The '70s also had this
therapeutic overlay.

228
00:12:35,251 --> 00:12:36,957
- Hi, Bob.
- Oh, hi, Bob.

229
00:12:36,980 --> 00:12:38,565
- Hi, Bob.
- Hello.

230
00:12:39,763 --> 00:12:42,523
We decided to make him
a psychologist.

231
00:12:42,547 --> 00:12:45,222
We seem to have
run out of things to say.

232
00:12:45,245 --> 00:12:48,324
- Why don't we pray?
- Yeah, let's pray for the end of this session.

233
00:12:48,629 --> 00:12:51,611
I didn't know anything
about therapy prior to that.

234
00:12:51,635 --> 00:12:54,235
I'm from the planet Blothar.

235
00:12:56,019 --> 00:12:58,567
It's in the Galoo galaxy.

236
00:13:00,977 --> 00:13:03,823
How long are you going to
be in town?

237
00:13:04,222 --> 00:13:06,855
I didn't want to do a show
where we had children.

238
00:13:06,878 --> 00:13:09,156
I didn't want to be the dumb dad.

239
00:13:09,179 --> 00:13:10,842
Sit, boy.

240
00:13:14,373 --> 00:13:17,884
Howard, I don't care where we go.
I just don't want to make any more decisions.

241
00:13:20,890 --> 00:13:24,098
People'd say, "gee,
my dad and I used to watch the show."

242
00:13:24,122 --> 00:13:25,495
And it was great.

243
00:13:25,513 --> 00:13:28,718
And you realize
you're part of people's lives.

244
00:13:29,869 --> 00:13:33,881
The '70s was the era
where a certain artistry developed.

245
00:13:33,904 --> 00:13:38,396
<i>M*A*S*H</i> really changed many people's
perception of what a sitcom can be.

246
00:13:38,419 --> 00:13:40,427
A sitcom could be cinematic.

247
00:13:41,543 --> 00:13:43,648
<i>M*A*S*H</i> was shot like a movie.

248
00:13:43,671 --> 00:13:50,153
And <i>M*A*S*H</i> was maybe the single
most unique situation comedy ever.

249
00:13:50,176 --> 00:13:53,899
I have a headache.
A tremendous headache.

250
00:13:53,922 --> 00:13:56,003
It goes all the way
down to my waist.

251
00:13:56,696 --> 00:13:59,831
The television series <i>M*A*S*H</i>
had one thing the movie,

252
00:13:59,855 --> 00:14:01,428
in my estimation, did not,
which was heart.

253
00:14:01,452 --> 00:14:04,046
There are certain rules
about a war.

254
00:14:04,069 --> 00:14:06,295
And rule #1 is young men die.

255
00:14:06,319 --> 00:14:10,000
Rule #2 is
doctors can't change rule #1.

256
00:14:10,023 --> 00:14:12,149
It was about Korea,
but we were talking about it

257
00:14:12,172 --> 00:14:14,759
doing things that had to do with Vietnam,
and everybody knew it.

258
00:14:14,782 --> 00:14:16,579
Rolling. Action.

259
00:14:16,602 --> 00:14:19,347
War isn't hell.
War is war and hell is hell.

260
00:14:19,370 --> 00:14:21,319
And of the two,
war is a lot worse.

261
00:14:21,342 --> 00:14:25,726
We had 30 million people a week
watching <i>M*A*S*H</i>.

262
00:14:25,750 --> 00:14:27,310
Have you ever really
considered the foot?

263
00:14:27,333 --> 00:14:28,907
Yeah, but I prefer girls.

264
00:14:29,330 --> 00:14:31,352
Better not bump into Henry
and that general.

265
00:14:31,376 --> 00:14:35,450
I intend only to bump into Nurse Baker.
Repeatedly, if possible.

266
00:14:35,924 --> 00:14:39,114
Programming practices. These were
the people who'd go through the scripts

267
00:14:39,181 --> 00:14:41,134
and say, "you can't use this word."

268
00:14:41,157 --> 00:14:44,457
We felt like we were
in the midst of a battle.

269
00:14:44,480 --> 00:14:46,593
This is freedom of speech.

270
00:14:46,616 --> 00:14:49,305
At the Senate hearings on
television violence today,

271
00:14:49,329 --> 00:14:52,527
strong charges were leveled at
the commercial television networks.

272
00:14:52,595 --> 00:14:56,354
The broadcasting industry
now stands charged

273
00:14:56,378 --> 00:14:59,100
with having molested the minds
of our nation's children

274
00:14:59,168 --> 00:15:01,397
to serve the cause of corporate profit.

275
00:15:01,421 --> 00:15:04,298
The family hour was established
by the three networks

276
00:15:04,321 --> 00:15:06,391
and the Federal Communications Commission

277
00:15:06,415 --> 00:15:10,894
in response to complaints of too much
sex and violence on early evening television.

278
00:15:10,918 --> 00:15:14,044
The family hour.
The two hours from 7:00 to 9:00 PM,

279
00:15:14,067 --> 00:15:17,973
during which parents and children
are supposed to be able to watch television

280
00:15:17,997 --> 00:15:20,317
without being made
to feel uncomfortable.

281
00:15:20,341 --> 00:15:22,080
It's complicated.

282
00:15:22,104 --> 00:15:24,287
So it just seemed altogether unfair.

283
00:15:24,311 --> 00:15:26,320
And we sued.

284
00:15:26,344 --> 00:15:29,097
Family hour is under attack
from some producers,

285
00:15:29,120 --> 00:15:31,651
unions and others
in the television industry.

286
00:15:31,674 --> 00:15:34,130
They have filed a lawsuit
to have it abolished.

287
00:15:34,154 --> 00:15:36,441
As those scheduled to testify arrive,

288
00:15:36,464 --> 00:15:39,676
like Grant Tinker and Allan Burns
of Mary Tyler Moore enterprises,

289
00:15:39,699 --> 00:15:42,999
they pass through a picket line
protesting the hearing.

290
00:15:43,022 --> 00:15:46,127
Congress has no right whatsoever

291
00:15:46,150 --> 00:15:48,657
to interfere in
the content of the media.

292
00:15:48,681 --> 00:15:50,846
If you can censor a joke today,

293
00:15:50,857 --> 00:15:53,716
then tomorrow you can censor
the expression of any thought,

294
00:15:53,739 --> 00:15:55,725
If you can censor a joke,

295
00:15:55,737 --> 00:15:57,886
it just becomes easier
the next day.

296
00:15:57,909 --> 00:16:00,128
A federal judge
in Los Angeles ruled

297
00:16:00,196 --> 00:16:03,646
the so-called family hour
on television from 7:00 to 9:00

298
00:16:03,669 --> 00:16:05,315
was unconstitutional.

299
00:16:05,339 --> 00:16:08,803
A violation of the first amendment
guarantee of free speech.

300
00:16:08,871 --> 00:16:13,584
The first amendment was upheld
in a most important decision.

301
00:16:13,607 --> 00:16:16,913
And it's really,
truly a victory for everybody.

302
00:16:24,888 --> 00:16:27,093
<i>The Rookies</i>
will not be seen tonight

303
00:16:27,117 --> 00:16:30,393
so that we may bring you
the following special program.

304
00:16:30,416 --> 00:16:32,609
Tonight,
television takes a look at itself.

305
00:16:32,632 --> 00:16:35,180
We are looking at
what you watch most of the time.

306
00:16:35,192 --> 00:16:37,976
Entertainment programming
on the three commercial networks.

307
00:16:38,000 --> 00:16:40,512
What are you looking at?
And is it good for you?

308
00:16:40,536 --> 00:16:42,959
Somewhere around
the middle or late '70s,

309
00:16:42,982 --> 00:16:45,354
it's like people got tired of
talking about real stuff.

310
00:16:45,378 --> 00:16:47,162
Well, if the good Lord
provided us with berries,

311
00:16:47,186 --> 00:16:48,066
then I think
we ought to eat them.

312
00:16:48,090 --> 00:16:50,000
There was a longing for
a simpler time,

313
00:16:50,024 --> 00:16:53,454
when it didn't seem like there was
so much anger and contentiousness.

314
00:16:53,477 --> 00:16:55,551
When people weren't
so mad at each other.

315
00:16:55,571 --> 00:16:57,820
During last season,
the Waltons caught on.

316
00:16:57,888 --> 00:16:59,643
- Good night, John boy.
- Good night.

317
00:16:59,666 --> 00:17:03,048
This year there'll be more nostalgia
and wholesome family drama.

318
00:17:03,071 --> 00:17:05,572
Now that dinner's over,
let's try out the piano.

319
00:17:05,596 --> 00:17:08,552
- Good.
- I am taking requests.

320
00:17:09,761 --> 00:17:12,544
♪ Sunday, Monday,
happy days... ♪

321
00:17:12,568 --> 00:17:16,296
I created <i>Happy Days</i>
not where where a family really was.

322
00:17:16,311 --> 00:17:18,975
I thought it would be good
if there were some families

323
00:17:19,000 --> 00:17:20,397
that didn't get divorced.

324
00:17:20,409 --> 00:17:22,828
You guys are really...
Wow!

325
00:17:23,717 --> 00:17:27,810
It wasn't by accident everybody
on <i>Happy Days</i> hugged each other.

326
00:17:27,878 --> 00:17:30,967
It wasn't by accident
everybody in the family

327
00:17:30,990 --> 00:17:33,850
ate at the same time
at the same table.

328
00:17:33,917 --> 00:17:37,470
It was a sweet tender show
in the vein of American graffiti.

329
00:17:37,493 --> 00:17:41,207
Looking back on the era of the
'50s with a certain affection.

330
00:17:41,230 --> 00:17:42,909
Eh!

331
00:17:42,933 --> 00:17:46,939
ABC wanted Fonzie's "eh!"

332
00:17:46,962 --> 00:17:52,586
to compete directly with
Jimmie J. J. Walker's "dynomite!"

333
00:17:52,609 --> 00:17:54,981
'Cause I'm the Fonz!
Eh!

334
00:17:55,004 --> 00:17:56,205
Catch phrases would be...

335
00:17:56,228 --> 00:17:58,588
- Sit on it, Marvin!
- Sit on it, Howard.

336
00:17:58,612 --> 00:18:01,552
Does anyone say,
"thank you, Arnold"? No.

337
00:18:01,575 --> 00:18:04,428
- You know what they say?
- Sit on it, Arnold.

338
00:18:04,452 --> 00:18:06,111
That's what they say.

339
00:18:06,134 --> 00:18:09,131
You watch Fonzie
and you just want to be Fonzie.

340
00:18:13,537 --> 00:18:15,753
Hey, girls, knock yourselves out.
I'm really sorry.

341
00:18:15,768 --> 00:18:17,214
It was a slip of the fingers.

342
00:18:17,238 --> 00:18:22,204
It's a fantasy
of what teen life could be.

343
00:18:22,228 --> 00:18:24,561
Hey, De Fazio! They're here.

344
00:18:24,573 --> 00:18:26,417
- All right.
- Mwah!

345
00:18:26,440 --> 00:18:29,011
Laverne! This is Laverne De Fazio.
She's mine.

346
00:18:29,035 --> 00:18:31,740
And this is Shirley Feeney.
She's yours, as you can see.

347
00:18:31,763 --> 00:18:34,147
- Nice to meet you, Richie.
- My pleasure.

348
00:18:34,170 --> 00:18:37,070
When Laverne and Shirley
made a guest appearance,

349
00:18:37,094 --> 00:18:40,370
one of the cameramen said,
"look at this two-shot. That's a series."

350
00:18:40,393 --> 00:18:44,543
Schlemiel! Schlimazel!
Hasenpfeffer Incorporated!

351
00:18:45,447 --> 00:18:49,005
Tuesday night between 8:00 and 9:00
is called "the death spot."

352
00:18:49,028 --> 00:18:51,274
death to any program that dares
to go head-on against

353
00:18:51,297 --> 00:18:54,056
against ABC's <i>Happy Days</i>
and <i>Laverne and Shirley</i>.

354
00:18:54,073 --> 00:18:59,894
Laverne and Shirley is one of
the few sitcoms that ever debuted as #1.

355
00:18:59,918 --> 00:19:04,673
The absolute top #1 show
this season is <i>Laverne and Shirley</i>.

356
00:19:04,696 --> 00:19:09,107
A seemingly harmless but essentially
brainless exercise in adolescent silliness.

357
00:19:09,175 --> 00:19:11,233
You have to go all the way
back to <i>I Love Lucy</i>

358
00:19:11,253 --> 00:19:14,411
to get the same sort of
slapstick and physical comedy.

359
00:19:14,435 --> 00:19:17,116
I mean, we never
thought about its importance

360
00:19:17,140 --> 00:19:20,181
except that, you know,
it was two girls trying,

361
00:19:20,205 --> 00:19:22,558
and the value of friendship.

362
00:19:22,582 --> 00:19:24,825
It must have
something going for it.

363
00:19:24,848 --> 00:19:28,670
I don't vo-dee-o-dodo.

364
00:19:28,694 --> 00:19:31,832
You vo-dee-o-dodo!

365
00:19:31,856 --> 00:19:34,335
I don't vo-dee-o-dodo!

366
00:19:34,359 --> 00:19:37,356
They couldn't say "sex,"
so they said "vo-dee-o-do."

367
00:19:37,380 --> 00:19:38,800
You vo-dee-o.

368
00:19:39,082 --> 00:19:41,806
Everybody knew
what we were talking about.

369
00:19:41,830 --> 00:19:42,937
Once!

370
00:19:43,218 --> 00:19:46,412
My son didn't watch <i>Laverne and Shirley</i>
or <i>Happy Days</i>.

371
00:19:46,436 --> 00:19:48,413
I said, "you don't like?"

372
00:19:48,481 --> 00:19:50,575
He said, "I like it."
"But what's missing?"

373
00:19:50,599 --> 00:19:52,889
"Space men."
Because we were getting into space.

374
00:19:52,912 --> 00:19:55,027
And so that's when I created...

375
00:19:55,825 --> 00:19:56,929
A space man.

376
00:19:56,952 --> 00:20:00,110
- Wait a minute, who are you?
- I am Mork from Ork.

377
00:20:00,133 --> 00:20:03,708
The writers all rolled their eyes.
"An alien, he wants an alien."

378
00:20:03,731 --> 00:20:07,307
I had to make up a story.
"Fonzie's running out of adversaries."

379
00:20:07,330 --> 00:20:10,207
That's right.
Fonzie's never lost a Holo-tacker yet.

380
00:20:10,715 --> 00:20:13,739
And we've got
the home planet advantage.

381
00:20:13,806 --> 00:20:16,487
Then we got him on his own show

382
00:20:16,510 --> 00:20:19,105
and <i>Mork and Mindy</i>
was the hip show of the '70s.

383
00:20:19,637 --> 00:20:20,473
Shazbah!

384
00:20:20,965 --> 00:20:21,836
Ah!

385
00:20:23,027 --> 00:20:26,043
The audience... Talk about
a willing suspension of disbelief...

386
00:20:26,067 --> 00:20:28,009
is willing to buy the premise...

387
00:20:28,033 --> 00:20:28,820
Mind if I do?

388
00:20:28,843 --> 00:20:31,486
Just so they can
watch Robin Williams.

389
00:20:31,971 --> 00:20:33,247
Nanu, nanu!

390
00:20:33,947 --> 00:20:36,378
Well excuse me!

391
00:20:36,401 --> 00:20:38,964
That was an interesting part
of the balance, I think,

392
00:20:38,987 --> 00:20:40,807
of the television diet.

393
00:20:40,830 --> 00:20:44,599
There was an attempt to explore deeper
into the psyche of what makes us tick,

394
00:20:44,622 --> 00:20:47,235
but there was also, you know,
a need to escape.

395
00:20:47,303 --> 00:20:49,337
I'm going to a beach barbecue.

396
00:20:49,405 --> 00:20:52,089
Uh-huh. I can see
what's going to heat up the coals.

397
00:20:53,369 --> 00:20:55,047
If there's any single phenomenon

398
00:20:55,070 --> 00:20:57,379
that has tilted the rating books
in CBS's direction,

399
00:20:57,391 --> 00:20:58,847
it's <i>T and A</i>.

400
00:20:58,871 --> 00:21:01,923
Herb Jacobs, at the CBS affiliates
meeting, he explained to us

401
00:21:01,947 --> 00:21:04,143
how these <i>T and A</i> shows are concocted.

402
00:21:04,166 --> 00:21:07,180
Now they take their clothes off
three times, they get ideas.

403
00:21:07,203 --> 00:21:10,321
And then they want them to run
two or three times, and they jiggle.

404
00:21:10,342 --> 00:21:12,434
And all are well endowed, of course.

405
00:21:12,458 --> 00:21:15,781
And then they say,
"now let's get three undressed scenes,

406
00:21:15,804 --> 00:21:18,273
and three jiggles,
and write a script around it."

407
00:21:18,296 --> 00:21:19,805
Well, there are some
who'll tell you that

408
00:21:19,828 --> 00:21:22,036
<i>T and A</i> has peaked
and it's on its way out.

409
00:21:22,047 --> 00:21:25,481
But ABC has shows like <i>The Love Boat</i>
and <i>Three's Company</i>.

410
00:21:25,505 --> 00:21:28,934
"Jiggle TV" referred to the fact that
these were women who were,

411
00:21:28,958 --> 00:21:32,441
you know, who were...
You know.

412
00:21:33,639 --> 00:21:35,907
- Good morning, angels.
- Good morning, Charlie.

413
00:21:35,919 --> 00:21:40,082
<i>Charlie's Angels</i> became a very
enduring trademark out of the '70s.

414
00:21:40,105 --> 00:21:43,604
I've already made arrangements
for you three to go to prison.

415
00:21:44,109 --> 00:21:47,187
- Open your towel.
- I'll be standing as erect as ever.

416
00:21:47,211 --> 00:21:49,291
Good luck, angels.

417
00:21:49,302 --> 00:21:52,613
Battle of the Network Stars.

418
00:21:52,637 --> 00:21:55,854
Oh, God. I did <i>Battle of the Network Stars</i>
a couple of times.

419
00:21:55,878 --> 00:21:58,191
And I hated it.

420
00:21:58,215 --> 00:22:00,716
I think I made up some
pretty good time on Billy Crystal.

421
00:22:00,739 --> 00:22:03,957
Networks would loan out
their TV stars

422
00:22:03,980 --> 00:22:06,892
to compete in a series
of quasi-Olympic-type events.

423
00:22:06,916 --> 00:22:10,347
She's leaning so far over the boat,
it seems to be wobbling a great deal.

424
00:22:10,371 --> 00:22:14,163
Erin Gray with that lithe,
supple body.

425
00:22:14,187 --> 00:22:16,609
She's got a great set of legs.
What the heck.

426
00:22:17,090 --> 00:22:20,369
I think that we have a lot to apologize for,
with the worst of television.

427
00:22:20,392 --> 00:22:24,091
My only defense was,
"it was the '70's."

428
00:22:24,974 --> 00:22:27,168
Did I jiggle much?

429
00:22:29,563 --> 00:22:32,252
Uh. Live and learn.

430
00:22:40,696 --> 00:22:44,338
Public television has been
expected to do a great deal.

431
00:22:44,406 --> 00:22:48,530
Almost half of noncommercial
program hours are aimed at children.

432
00:22:48,554 --> 00:22:53,180
And it has come to be so many things
to so many people.

433
00:22:53,248 --> 00:22:56,411
The PBS children's programming
in the '70s

434
00:22:56,435 --> 00:22:59,487
became the platinum standard
on the planet

435
00:22:59,554 --> 00:23:02,575
for how you use this medium
to educate kids.

436
00:23:02,598 --> 00:23:05,792
♪ Would you be my,
could you be my, ♪

437
00:23:05,816 --> 00:23:08,322
♪ won't you be my neighbor? ♪

438
00:23:08,345 --> 00:23:11,011
It was Fred Rogers
who made it okay

439
00:23:11,034 --> 00:23:15,241
to speak to an audience of kids
like they were human beings.

440
00:23:15,264 --> 00:23:19,055
There are some things that are
very difficult to understand

441
00:23:19,078 --> 00:23:20,443
in a newspaper.

442
00:23:20,466 --> 00:23:22,705
Every now and then
I think back to <i>Mister Rogers</i>

443
00:23:22,728 --> 00:23:26,497
I think he would say, "don't be scared.
Life is good. Life is special."

444
00:23:26,521 --> 00:23:30,974
Well, everybody is so special
because everybody is different.

445
00:23:30,997 --> 00:23:33,778
Just go and do the thing that you love.
And that always stuck with me.

446
00:23:33,802 --> 00:23:35,300
See you tomorrow.

447
00:23:35,323 --> 00:23:40,077
♪ Can you tell me how to get,
how to get to Sesame Street. ♪

448
00:23:40,100 --> 00:23:42,463
<i>Sesame Street</i>
introduced my children to

449
00:23:42,531 --> 00:23:45,075
interaction with people
of different backgrounds.

450
00:23:45,110 --> 00:23:48,597
♪ It's not that easy being green. ♪

451
00:23:48,613 --> 00:23:51,098
- Count this penny.
- Count that penny?

452
00:23:51,125 --> 00:23:54,010
- Yeah, count it.
- Okay.

453
00:23:54,037 --> 00:23:56,387
- Count
- One.

454
00:23:56,427 --> 00:24:00,236
<i>Sesame Street</i> was aggressive
in terms of learning not only

455
00:24:00,272 --> 00:24:05,181
concepts of reading,
but concepts of interacting.

456
00:24:05,216 --> 00:24:07,750
- I may be small...
- I may be small...

457
00:24:07,794 --> 00:24:09,536
- But I am...
- But I am...

458
00:24:09,562 --> 00:24:11,120
- Somebody.
- Somebody.

459
00:24:11,147 --> 00:24:16,228
<i>Sesame Street</i> was as big
as it got in terms of celebrity.

460
00:24:16,263 --> 00:24:18,896
Everybody wanted to hang
with the Muppets.

461
00:24:18,914 --> 00:24:21,089
- Aren't you Johnny Trash?
- Cash.

462
00:24:21,106 --> 00:24:22,470
Cash, Cash.

463
00:24:23,622 --> 00:24:26,898
Educational children's television
really matured in the '70s.

464
00:24:26,933 --> 00:24:30,223
- I'm leaving.
- I love you.

465
00:24:31,138 --> 00:24:34,027
- I love you too.
- Oh, thanks.

466
00:24:34,071 --> 00:24:36,710
An now for something
completely different.

467
00:24:37,326 --> 00:24:41,126
When I was 13,
this show from England came on PBS,

468
00:24:41,161 --> 00:24:43,695
which before that,
was only the realm of my parents.

469
00:24:43,712 --> 00:24:45,596
- Bleh!
- What do you mean, "bleh"?

470
00:24:45,633 --> 00:24:46,944
I don't like spam!

471
00:24:46,961 --> 00:24:50,120
And suddenly they're doing
the most outlandish,

472
00:24:50,146 --> 00:24:53,502
racy, non-sequitur
type of humor,

473
00:24:54,751 --> 00:24:57,624
and killing me,
the 13-year-old.

474
00:24:57,641 --> 00:25:00,085
It's extraordinary what you can't do
on American television.

475
00:25:00,102 --> 00:25:03,737
I think you can do it on PBS,
that's why I hope you all watch it.

476
00:25:03,755 --> 00:25:05,435
Come at me with that lower angle.

477
00:25:05,448 --> 00:25:07,595
- Attack me with it.
- Ah!

478
00:25:08,747 --> 00:25:11,226
Once you have this generation
of comedy nerds

479
00:25:11,257 --> 00:25:12,990
who don't even know that
they're comedy nerds.

480
00:25:13,008 --> 00:25:15,761
This parrot is no more!

481
00:25:15,788 --> 00:25:18,330
It has ceased to be.

482
00:25:18,841 --> 00:25:22,043
<i>Monty Python</i> turned out to
break so many rules.

483
00:25:22,069 --> 00:25:24,410
I mean, it changes everything.

484
00:25:24,445 --> 00:25:27,434
Just like with the Beatles you can say,
"oh, they came after the Beatles."

485
00:25:27,502 --> 00:25:30,254
You look at <i>Saturday Night Live</i>,
you look at <i>SCTV</i>,

486
00:25:30,281 --> 00:25:32,551
"oh, after <i>Monty Python</i>."

487
00:25:32,595 --> 00:25:34,187
Beginning October 11,

488
00:25:34,222 --> 00:25:37,416
<i>Saturday Night</i> will open up a whole new
live venture from New York City.

489
00:25:37,438 --> 00:25:40,319
We just happen to have
the producer of the program,

490
00:25:40,337 --> 00:25:41,560
members of his company.

491
00:25:41,599 --> 00:25:44,194
- What should we look for on the program?
- Anxiety.

492
00:25:44,238 --> 00:25:46,785
Lorne Michaels,
this Canadian comedy producer,

493
00:25:46,811 --> 00:25:48,008
was given free rein.

494
00:25:48,025 --> 00:25:50,850
Hi, I'm Lorne Michaels,
producer of <i>Saturday Night</i>.

495
00:25:50,876 --> 00:25:53,938
And he ultimately winds up hiring
a bunch of improv comics.

496
00:25:53,964 --> 00:25:56,823
Rehearsal warm-up...
Do 20 face-slaps.

497
00:25:57,672 --> 00:26:00,337
Come on. Slappa-dappa.
Come on. Make it hurt.

498
00:26:00,367 --> 00:26:02,250
George Carlin was the first host,

499
00:26:02,267 --> 00:26:04,966
and wanted to be a permanent host.

500
00:26:04,997 --> 00:26:08,384
Nice to see you.
Welcome and thanks for joining us live.

501
00:26:08,420 --> 00:26:11,223
There were a lot of names
bandied about

502
00:26:11,249 --> 00:26:12,838
in terms of permanent hosts.

503
00:26:13,384 --> 00:26:15,618
That's one of those TV rules
that you must break,

504
00:26:15,645 --> 00:26:17,268
until you do
and then you realize

505
00:26:17,286 --> 00:26:19,186
why don't you have
a different host every week?

506
00:26:19,775 --> 00:26:23,251
But it was the cast
that finally won people's hearts.

507
00:26:23,268 --> 00:26:24,820
Come on, who is this?

508
00:26:24,855 --> 00:26:27,222
- Candy-gram.
- Oh no!

509
00:26:27,257 --> 00:26:31,021
You cut your own steaks.
We give you the sauce.

510
00:26:31,065 --> 00:26:32,493
I'm Barbara Wawa.

511
00:26:32,519 --> 00:26:35,836
Thank you, thank you very much.
You're beautiful. Thank you.

512
00:26:35,904 --> 00:26:39,721
You were drawn to the TV set because
you knew something insane might happen.

513
00:26:39,756 --> 00:26:42,101
- Live...
- Live from New York.

514
00:26:42,124 --> 00:26:44,623
Partly because it was live,
partly because you knew

515
00:26:44,658 --> 00:26:47,214
television was now in the hands
of the television generation.

516
00:26:47,282 --> 00:26:50,721
♪ NBC's smart as a peacock! ♪

517
00:26:50,756 --> 00:26:54,243
And these were "kids"
who just might do anything.

518
00:26:54,261 --> 00:26:58,422
Yes, having sex with women!
The president! Within these very walls!

519
00:26:59,455 --> 00:27:02,629
That never happened when Dick Nixon
was in the White House!

520
00:27:02,697 --> 00:27:04,365
It was counter-television.

521
00:27:04,400 --> 00:27:05,702
That's partly what made it attractive.

522
00:27:05,739 --> 00:27:07,552
No problem.

523
00:27:07,569 --> 00:27:10,051
Every one of their episodes
became worthy

524
00:27:10,087 --> 00:27:13,219
of Talmudic study,
if that's the word.

525
00:27:13,237 --> 00:27:16,420
When I hosted,
Lorne called me into his office and said,

526
00:27:16,446 --> 00:27:19,138
"you realize that
the kids are the stars."

527
00:27:19,763 --> 00:27:22,348
The host wasn't nearly
as impactful.

528
00:27:22,374 --> 00:27:23,984
That's not quite it.

529
00:27:24,767 --> 00:27:27,654
Because the thing was all the rage.

530
00:27:27,722 --> 00:27:31,202
They called themselves the
"Not-Ready-for-Primetime Players."

531
00:27:31,237 --> 00:27:33,258
Not because they felt
they weren't good enough,

532
00:27:33,284 --> 00:27:35,162
but because they felt
they were too good.

533
00:27:35,230 --> 00:27:37,827
Good evening, I'm Chevy Chase,
and you're not.

534
00:27:37,854 --> 00:27:40,073
Chevy Chase became an instant star.

535
00:27:40,099 --> 00:27:42,607
- Our top story tonight...
- Our top story tonight.

536
00:27:42,637 --> 00:27:44,679
_

537
00:27:45,880 --> 00:27:50,155
- Boy are his arms tired.
- And boy are his arms tired!

538
00:27:50,199 --> 00:27:52,707
Chevy Chase was on the show
for one year.

539
00:27:52,733 --> 00:27:54,405
Are you sorry you left
<i>Saturday Night Live</i>?

540
00:27:54,440 --> 00:27:56,736
I'm deeply, deeply sorry.

541
00:27:57,854 --> 00:28:01,672
Chevy decided that he was too big
for the show, and so he left.

542
00:28:01,698 --> 00:28:05,370
In some ways, Chevy leaving
after the first year was a blessing,

543
00:28:05,390 --> 00:28:10,078
because it showed that <i>Saturday Night Live</i>
was going to do much more than survive.

544
00:28:10,104 --> 00:28:14,731
♪ There are some things that just
aren't explainable... ♪

545
00:28:14,750 --> 00:28:17,248
Hello, I'm Bill Murray.
You can call me Billy,

546
00:28:17,266 --> 00:28:20,116
but around here everybody just calls me
"the new guy."

547
00:28:20,134 --> 00:28:22,945
When Chevy Chase leaves,
Bill Murray comes in.

548
00:28:22,989 --> 00:28:25,012
Come on, Pop!

549
00:28:26,202 --> 00:28:28,481
Cut, cut!
Makeup, can we get in here, please?

550
00:28:28,498 --> 00:28:29,721
Sorry, fellas.

551
00:28:29,756 --> 00:28:32,025
And that just opened up other doors,

552
00:28:32,060 --> 00:28:35,402
and <i>Saturday Night Live</i>
was just kind of taking off.

553
00:28:35,437 --> 00:28:37,467
Two wild and crazy guys!

554
00:28:37,493 --> 00:28:41,311
Super Vas-o-matic 76!
You'll never hade to steal, cut, or gut again!

555
00:28:41,338 --> 00:28:43,137
Beat it, Roseanne, Roseanne-Dan.

556
00:28:43,155 --> 00:28:45,592
Cheeseburger, cheeseburger here!

557
00:28:48,539 --> 00:28:51,905
- Where do we come from?
- France.

558
00:28:52,507 --> 00:28:56,896
It was the show for us,
it was the show about us.

559
00:28:56,932 --> 00:28:58,473
You wanted to be a part of it.

560
00:28:58,499 --> 00:29:00,690
It was inextricably linked
with the times.

561
00:29:00,716 --> 00:29:02,317
Good afternoon.

562
00:29:02,353 --> 00:29:04,367
- Good night.
- Good night. Pleasant tomorrow.

563
00:29:16,165 --> 00:29:19,011
Monday, Monday,
Monday's the greatest day of the week!

564
00:29:19,046 --> 00:29:23,140
Throughout high school there was one show
that was religious broadcasting,

565
00:29:23,175 --> 00:29:24,839
that you had to watch,
'cause if you didn't see it,

566
00:29:24,907 --> 00:29:26,974
you wouldn't have anything
to talk about

567
00:29:27,042 --> 00:29:29,977
for all of Tuesday and
most of Wednesday

568
00:29:30,045 --> 00:29:31,631
and a big part of Thursday.

569
00:29:31,667 --> 00:29:34,526
Why? Because Monday night
is NFL football night.

570
00:29:34,552 --> 00:29:35,722
That's why!

571
00:29:37,262 --> 00:29:41,975
<i>Monday Night Football</i> got its start
on September 21st, 1970,

572
00:29:41,993 --> 00:29:44,025
with the Cleveland Browns
hosting the New York Jets.

573
00:29:44,093 --> 00:29:49,639
Welcome to ABC's Monday night primetime
National Football League television series.

574
00:29:51,133 --> 00:29:54,341
And this game is underway on ABC.

575
00:29:54,377 --> 00:29:56,337
Frank was there
to do play-by-play.

576
00:29:56,405 --> 00:30:00,486
Don was there to do replays
and provide some humor to the telecast.

577
00:30:00,521 --> 00:30:04,417
And Howard was there to be
the straw that stirred the drink.

578
00:30:04,452 --> 00:30:06,080
Let's handle it, come on!

579
00:30:06,148 --> 00:30:07,715
Let's go!
Let's go!

580
00:30:07,783 --> 00:30:11,274
The pairing of Howard Cosell
with Don Meredith

581
00:30:11,309 --> 00:30:15,389
is a classic sitcom odd couple
kind of pairing.

582
00:30:15,457 --> 00:30:18,993
You couldn't help but be swept up
by what those guys were saying.

583
00:30:19,028 --> 00:30:21,289
The booth itself was
almost like a variety show.

584
00:30:21,316 --> 00:30:22,964
We have our extra
here with us this evening.

585
00:30:23,000 --> 00:30:26,407
I've called it a traveling freak show
and it really was.

586
00:30:26,442 --> 00:30:29,629
The head freak was Howard,
there ain't no question about that.

587
00:30:29,664 --> 00:30:31,349
The tension
between the two of them

588
00:30:31,375 --> 00:30:33,751
made for the kind of thing
you just wanted to see every week.

589
00:30:33,786 --> 00:30:37,118
Professional football is rapidly
growing into a very big business.

590
00:30:37,153 --> 00:30:39,847
You understand football here...
Our football,

591
00:30:39,915 --> 00:30:42,654
- not the football in Europe.
- I like to watch, but I don't understand too much.

592
00:30:42,689 --> 00:30:44,952
Would you like to learn more about it?

593
00:30:45,578 --> 00:30:48,520
We were on a mission that took us
very close to saying

594
00:30:48,556 --> 00:30:50,998
"screw the football fan,
'cause he's going to come anyway."

595
00:30:51,033 --> 00:30:53,350
What we needed to do was
appeal to women.

596
00:30:53,376 --> 00:30:57,020
We needed to appeal to
the casual football fan.

597
00:30:57,046 --> 00:31:01,057
That's why we started telling stories
that humanized the players.

598
00:31:01,092 --> 00:31:03,123
Joe Namath,
one of the greatest of all time.

599
00:31:03,168 --> 00:31:05,209
Unfortunately his legs
do not go with that arm.

600
00:31:05,253 --> 00:31:08,016
The things that people
associate with.

601
00:31:08,051 --> 00:31:09,995
Recognize this fellow?

602
00:31:10,030 --> 00:31:13,514
What's been your view of this
American professional football season?

603
00:31:13,582 --> 00:31:15,433
It's an amazing event and sight.

604
00:31:15,451 --> 00:31:18,028
It makes rock concerts
look like tea parties.

605
00:31:18,064 --> 00:31:20,804
I'd like to have your job.
You know, be a sportscaster.

606
00:31:20,848 --> 00:31:23,347
That show became,
week after week,

607
00:31:23,382 --> 00:31:24,748
one of the most
highly-rated shows in America.

608
00:31:24,779 --> 00:31:28,298
♪ Nothing like a party! ♪

609
00:31:28,342 --> 00:31:31,593
It showed football was
an entertainment experience

610
00:31:31,628 --> 00:31:35,350
on par with any primetime show
you could imagine.

611
00:31:35,394 --> 00:31:38,652
Maybe it was better because
you didn't know how it was going to end.

612
00:31:40,577 --> 00:31:44,446
<i>60 Minutes</i> decided to peer
into the electronic future

613
00:31:44,472 --> 00:31:45,968
to take a look at
what may be in store

614
00:31:46,003 --> 00:31:48,968
for television viewers
in the decade of the '70s.

615
00:31:49,016 --> 00:31:51,264
It is television by cable,

616
00:31:51,299 --> 00:31:55,275
a communications revolution that could
radically alter our way of life.

617
00:31:55,310 --> 00:31:58,587
Cable, for a quarter of a century,
there's nothing distinctive about it.

618
00:31:58,614 --> 00:32:01,411
Just a way for you to get
what everybody else can already get.

619
00:32:01,438 --> 00:32:04,076
And that's the way it is
up until...

620
00:32:04,111 --> 00:32:06,689
Welcome to Home Box Office
subscription television.

621
00:32:06,724 --> 00:32:12,294
HBO debuts November 8, 1972,
and it is not an overnight success.

622
00:32:12,316 --> 00:32:15,052
Presenting the Pennsylvania Polka Festival.

623
00:32:15,083 --> 00:32:17,045
And the oft-repeated saying was,

624
00:32:17,080 --> 00:32:20,748
"getting people to pay for TV
would be like getting them to pay for air."

625
00:32:20,792 --> 00:32:23,442
Saturday mornings they would
play band music

626
00:32:23,477 --> 00:32:26,345
and you'd see slides of...
Nothing, I'd call it.

627
00:32:26,380 --> 00:32:29,381
Nobody knew what you could do.
Nobody knew what you couldn't do.

628
00:32:29,425 --> 00:32:32,790
But you were desperately trying
not to be commercial television.

629
00:32:32,816 --> 00:32:36,597
- How much time have we got?
- Ladies and gentlemen, Robert Klein.

630
00:32:36,665 --> 00:32:39,800
The beauty of it was you didn't
have to pack everything quickly.

631
00:32:39,868 --> 00:32:43,693
You could warm up and get to know
and take the stage, so to speak.

632
00:32:43,733 --> 00:32:47,726
The talk shows are okay, you know.
I do <i>The Tonight Show</i>.

633
00:32:47,770 --> 00:32:50,927
Come in, I have to be funny in a hurry.
I get so little time.

634
00:32:50,962 --> 00:32:53,285
Six minutes and boom,
boom, boom, boom!

635
00:32:53,329 --> 00:32:57,548
It wasn't as contrived.
It was a full-throated performance.

636
00:32:58,101 --> 00:33:00,121
This is not regular television!

637
00:33:00,188 --> 00:33:02,990
It's subscription.
They can say any shit.

638
00:33:03,393 --> 00:33:06,673
Because you're not using public airwaves,
the FCC can't regulate your content.

639
00:33:06,708 --> 00:33:09,249
I understand you had
two orgasms yesterday.

640
00:33:10,692 --> 00:33:12,478
Can you tell us about them?

641
00:33:12,768 --> 00:33:15,487
HBO gave cable something to sell.

642
00:33:15,522 --> 00:33:19,514
You were getting movies uncut
in your home.

643
00:33:19,532 --> 00:33:21,746
All the naughty bits intact.

644
00:33:22,864 --> 00:33:25,969
And then September 1975,

645
00:33:26,013 --> 00:33:29,612
we debut coast-to-coast
with the "Thrilla in Manila."

646
00:33:29,647 --> 00:33:32,858
One of the all-time classic
heavyweight fights. Frazier/Ali.

647
00:33:32,884 --> 00:33:34,827
And that's when HBO explodes.

648
00:33:34,845 --> 00:33:38,478
It's all over. And Muhammad Ali
at the end of the 40th round...

649
00:33:39,903 --> 00:33:42,363
Before that,
you're counting growth

650
00:33:42,431 --> 00:33:44,632
in tens of thousands of subscribers.

651
00:33:44,700 --> 00:33:47,700
After that, you're counting in millions.

652
00:33:47,744 --> 00:33:52,675
That's really day 1 for both businesses,
HBO and the cable industry.

653
00:33:52,719 --> 00:33:56,444
If you're a fan, what you'll see
in the next minutes to follow

654
00:33:56,511 --> 00:33:59,370
may convince you
you've gone to sports heaven.

655
00:33:59,414 --> 00:34:01,620
In the mid '70s in the sports world,

656
00:34:01,646 --> 00:34:06,997
there were just these three giants...
CBS, ABC, NBC.

657
00:34:07,032 --> 00:34:11,044
And then in Connecticut,
somebody got ahold of a transponder.

658
00:34:11,070 --> 00:34:14,404
The picture you're watching right now
has been taken by a camera,

659
00:34:14,448 --> 00:34:17,880
sent through some sophisticated equipment
to this earth transmitting station.

660
00:34:17,906 --> 00:34:21,650
This guy, Bill Rasmussen,
who had been fired from his job,

661
00:34:21,667 --> 00:34:27,257
and just trying to figure out a way
to deliver local cable sports.

662
00:34:27,284 --> 00:34:28,907
Then when they found out
about the satellite, they said,

663
00:34:28,942 --> 00:34:31,052
"so can we cover the whole state?"

664
00:34:31,077 --> 00:34:33,230
And the guy looked at him and said,
"no, you don't understand."

665
00:34:33,265 --> 00:34:37,017
For another 25 cents or whatever,
you can send this all over the country.

666
00:34:37,085 --> 00:34:40,704
And they went, "oh, gee,
why would anyone want to do that?"

667
00:34:40,740 --> 00:34:42,737
They didn't quite know
what they had.

668
00:34:43,370 --> 00:34:46,871
And he wound up
revolutionizing television sports.

669
00:34:46,898 --> 00:34:49,991
Welcome, everyone,
to the ESPN <i>SportsCenter</i>.

670
00:34:50,458 --> 00:34:53,112
From this very desk
in the coming weeks and months,

671
00:34:53,129 --> 00:34:55,813
we'll be filling you in on the pulse of sporting activity

672
00:34:55,857 --> 00:34:59,015
not only around the country,
but around the world as well.

673
00:34:59,050 --> 00:35:00,934
They didn't have the money
to go out and buy

674
00:35:00,969 --> 00:35:03,241
baseball games or NFL games.

675
00:35:03,285 --> 00:35:05,880
What they did do was
they took all the leftovers out there.

676
00:35:05,924 --> 00:35:08,286
I'm Joe Boyle,
and I'll be handling the play-by-play

677
00:35:08,321 --> 00:35:10,894
for tonight's game between
the Badgers and the Blue Demons.

678
00:35:10,929 --> 00:35:15,589
That gave birth to arguably
the greatest media success story of all time.

679
00:35:15,657 --> 00:35:19,720
At its best, cable television
could provide a refreshing relief

680
00:35:19,755 --> 00:35:23,063
from the trend toward bigness,
toward centralization.

681
00:35:23,131 --> 00:35:26,034
At its worst,
cable TV could invade our privacy,

682
00:35:26,078 --> 00:35:28,181
tranquilize our children,

683
00:35:28,225 --> 00:35:31,358
remove us electronically
from the flesh-and-blood world.

684
00:35:31,401 --> 00:35:33,240
And we'd have to pay
for the privilege.

685
00:35:33,267 --> 00:35:37,754
The question is, indeed,
will the miracle be managed?

686
00:35:48,843 --> 00:35:53,287
The best thing PBS did for adults
in the '70s was the mini-series,

687
00:35:53,355 --> 00:35:56,274
the idea of novels for television.

688
00:35:56,300 --> 00:35:58,075
Good evening.
I'm Alistair Cooke,

689
00:35:58,119 --> 00:36:01,251
here with the ninth episode
of <i>I, Claudius</i>.

690
00:36:01,268 --> 00:36:03,556
We ought to put up a sign.

691
00:36:03,591 --> 00:36:06,216
Discretion is advised.

692
00:36:06,251 --> 00:36:09,040
I was not allowed to watch it
because it had nudity in it.

693
00:36:09,075 --> 00:36:10,936
I very much wanted to.

694
00:36:10,971 --> 00:36:14,604
Rather than try to come up with
a show that would run for years and years,

695
00:36:14,639 --> 00:36:17,792
it was this idea that
here is a limited story.

696
00:36:17,827 --> 00:36:19,641
We're going to tell it in
X number of episodes,

697
00:36:19,658 --> 00:36:22,113
and let's just do this one
self-contained thing.

698
00:36:22,147 --> 00:36:24,952
We all did things during
the reign of my mad brother

699
00:36:25,020 --> 00:36:26,958
that we might not
otherwise have done.

700
00:36:26,993 --> 00:36:30,790
It looks cheap. It was the script
and the performances that mattered.

701
00:36:30,825 --> 00:36:34,778
In other words, it could be good for you
but it was fun at the same time.

702
00:36:36,177 --> 00:36:39,171
The mini-series was such a huge success
for public television,

703
00:36:39,198 --> 00:36:43,158
ABC was the network that hit gold
with <i>Rich Man, Poor Man</i>.

704
00:36:44,337 --> 00:36:47,841
How are you going to tell a story
that isn't controlled by the clock?

705
00:36:47,876 --> 00:36:50,907
Characters can grow
and change and differ.

706
00:36:50,939 --> 00:36:52,958
Hey, listen.
I want to talk to you.

707
00:36:53,002 --> 00:36:56,144
- About what?
- About making an honest man of me.

708
00:36:56,179 --> 00:36:59,064
It's a subject I rarely
discuss in the nude.

709
00:36:59,090 --> 00:37:02,134
What we saw in the '70s
was that the big event television,

710
00:37:02,161 --> 00:37:04,303
if it was done right
and if it was compelling,

711
00:37:04,330 --> 00:37:06,890
the audience kept on
coming back and back.

712
00:37:06,907 --> 00:37:09,535
Here you have topics
that start to get serious

713
00:37:09,570 --> 00:37:12,401
and important and groundbreaking
for television.

714
00:37:12,427 --> 00:37:16,281
There's no life left here and I don't
want harm to come to you because of it.

715
00:37:16,325 --> 00:37:19,771
I won't...
I won't listen to this.

716
00:37:21,936 --> 00:37:25,974
Though majority reaction to the
<i>Holocaust</i> program has been positive,

717
00:37:26,000 --> 00:37:29,183
it has not been without debate.

718
00:37:29,250 --> 00:37:31,537
With <i>Holocaust</i>, the heat was

719
00:37:31,554 --> 00:37:35,377
"you shouldn't even touch this subject.
It's disrespectful."

720
00:37:35,421 --> 00:37:37,405
But finally the thinking was,

721
00:37:37,449 --> 00:37:40,501
"no, to not talk about it
would be disrespectful."

722
00:37:40,537 --> 00:37:44,142
To not perpetuate the memory
for another generation.

723
00:37:44,168 --> 00:37:46,816
So if you're too young to know,
here's a depiction.

724
00:37:48,211 --> 00:37:51,625
Not since the war have emotions
been so high in Germany.

725
00:37:51,651 --> 00:37:54,781
The <i>Holocaust</i> telecast
caused heated discussion.

726
00:37:54,798 --> 00:37:57,473
Its most tangible
political effect was shown

727
00:37:57,499 --> 00:38:01,048
when the German legislature
debated the search for Nazi war criminals.

728
00:38:01,116 --> 00:38:04,208
<i>Holocaust</i> made it easier for
lawmakers to vote

729
00:38:04,252 --> 00:38:06,496
to continue the hunt for Nazis.

730
00:38:06,533 --> 00:38:07,963
<i>Holocaust</i> brought it home.

731
00:38:07,989 --> 00:38:11,925
It made it real,
even though it was a Hollywood creation.

732
00:38:13,455 --> 00:38:16,876
Sunday night,
<i>Roots</i> begins in eight parts on ABC.

733
00:38:16,911 --> 00:38:19,333
If it sounds like I'm plugging it,
I am.

734
00:38:19,400 --> 00:38:22,355
Basically, television
will never be the same again.

735
00:38:22,390 --> 00:38:26,781
There was really
no bigger television event than <i>Roots</i>.

736
00:38:26,816 --> 00:38:29,847
It was based on
the 1976 book by Alex Haley

737
00:38:29,873 --> 00:38:33,392
about his family in Africa
and coming to America as slaves,

738
00:38:33,410 --> 00:38:35,922
and what happens to them
as the centuries go on.

739
00:38:35,957 --> 00:38:40,988
I will go to my grave believing that
<i>Roots</i> is America's story.

740
00:38:41,055 --> 00:38:43,488
Not just black America's story.

741
00:38:43,532 --> 00:38:45,993
We might have come over
in the bottom of the ship,

742
00:38:46,028 --> 00:38:48,474
but we all came over in ships.

743
00:38:48,500 --> 00:38:53,119
Your name means "stay put."
But it don't mean "stay a slave."

744
00:38:53,163 --> 00:38:55,877
As a 19-year-old kid, you know,
<i>Roots</i> was my first job.

745
00:38:55,912 --> 00:38:59,363
We're not children.
We're very close to being men, Nyo Boto.

746
00:38:59,389 --> 00:39:03,921
- What's your name?
- Kunta. Kunta Kinte.

747
00:39:03,949 --> 00:39:06,254
The character that I got to
portray in <i>Roots</i>,

748
00:39:06,289 --> 00:39:09,602
Kunta Kinte the adult,
was a dream role.

749
00:39:10,050 --> 00:39:15,155
It was really genius to cast
all of America's favorite television dads

750
00:39:15,223 --> 00:39:18,876
in the roles of the white slave owners
and the villains.

751
00:39:18,911 --> 00:39:22,415
I'll be by to fetch you in the morning,
Captain. Sleep well.

752
00:39:24,914 --> 00:39:27,562
It is difficult to explain
in today’s culture

753
00:39:27,597 --> 00:39:29,771
how unprecedented <i>Roots</i> was.

754
00:39:29,806 --> 00:39:32,014
No one had ever seen
the story of slavery before

755
00:39:32,040 --> 00:39:34,618
told from the point of view
of the Africans.

756
00:39:37,028 --> 00:39:42,798
It may be the first time that television
allowed an embracing of black pride.

757
00:39:43,317 --> 00:39:46,678
Then we's free.
We's free, honey.

758
00:39:46,713 --> 00:39:49,343
One of the reasons that <i>Roots</i>
was so incredibly popular

759
00:39:49,378 --> 00:39:52,642
is not because ABC
had so much faith in it,

760
00:39:52,682 --> 00:39:54,723
but because ABC didn't.

761
00:39:54,749 --> 00:39:57,845
Earlier mini-series were broadcast
in weekly installments,

762
00:39:57,880 --> 00:40:02,499
and the ABC executives determined
that if <i>Roots</i> were to fail,

763
00:40:02,525 --> 00:40:06,176
they could just be done with it
in seven or eight nights.

764
00:40:06,194 --> 00:40:08,110
It was high risk, high reward.

765
00:40:08,128 --> 00:40:12,499
If it didn't work, you were out a lot of TV time
and not many of people watching.

766
00:40:12,517 --> 00:40:15,297
The television premiere
on eight consecutive nights

767
00:40:15,318 --> 00:40:19,496
attracted the largest audience
in the history of the medium.

768
00:40:19,523 --> 00:40:24,161
There's something about it
that seems to touch all human beings.

769
00:40:24,205 --> 00:40:27,087
It transcends age and race.

770
00:40:27,131 --> 00:40:30,434
Entertainment was meeting humanity,
and I think that's the primary value...

771
00:40:30,470 --> 00:40:33,645
Is to lead humanity forward.

772
00:40:35,625 --> 00:40:37,915
If there's a legacy of
television in the '70s

773
00:40:37,932 --> 00:40:40,784
it's that you matter.

774
00:40:41,259 --> 00:40:45,042
While there's a lot going on in the world,
television was a reminder

775
00:40:45,068 --> 00:40:50,739
of how much little things mean to us.
The smallest of situations.

776
00:40:50,765 --> 00:40:54,588
No matter what the subject matter was,
it wanted to include you.

777
00:40:54,656 --> 00:41:00,403
You're in the family.
Don't make fun of the outsider, include them.

778
00:41:00,447 --> 00:41:04,463
Its legacy is look how long it's lasted.

779
00:41:04,489 --> 00:41:08,569
Those shows, they were about people
who were kind and nice.

780
00:41:08,613 --> 00:41:11,568
They were not mean-spirited shows.

781
00:41:12,668 --> 00:41:15,776
There was a certain elegance to that.

782
00:41:15,843 --> 00:41:18,145
I kind of miss it.

783
00:41:18,162 --> 00:41:22,561
Oh, it was so delicious.
Five different flavors.

784
00:41:23,262 --> 00:41:28,074
And Archie was sitting at another table
with that fellow Jefferson Pratt.

785
00:41:28,101 --> 00:41:30,142
Remember him?

786
00:41:30,177 --> 00:41:34,116
Anyway,
Archie was trying to get my attention.

787
00:41:34,133 --> 00:41:40,080
So first he put two straws up his nose,
like a walrus.

788
00:41:40,099 --> 00:41:43,249
And then he shot...

789
00:41:43,742 --> 00:41:47,850
Sync, corrected by icephoenix
www.addic7ed.com

790
00:41:59,620 --> 00:42:02,556
Tonight, television takes a
look at its own.

